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Many owners are surprised to
learn that 92% of unhappy guests never complain, but instead
never visit your establishment again.
Studies have shown that a happy guest will tell five people
of their pleasant experiences, but an unhappy guest will
tell twenty people of their unpleasant experiences.
Such statistics show that in today’s market, it is essential
that you see what the customer sees and what better way to
achieve such a view than to hire an industry insider to
evaluate every aspect of your operation for you.
It’s all about feedback, getting it in a constructive way
from an independent source who will tell it like it is.
A Mystery Guest evaluation involves the following:
- An experienced industry professional will dine in your
establishment to an agreed value; perhaps even
evaluate certain dishes you would like feedback on.
- An extensive report is compiled on the visit covering
every area from car parking to the final farewell, and
analysing each point for you, suggesting improvements or
congratulating you on positive points.
- A full report is then presented to the owners in a follow
up meeting the day after the meal and feedback is analysed.
Only by truly seeing from a guest’s perspective, can you get
a true feeling for the needs and expectations of each
customer.
Many restaurant and pub owners have benefited greatly from
this service and have found that points were discovered
during the evaluation, which led to future revenue
generating possibilities and overall service standards are
improved. |
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Copyright
Inspire Control Ltd 2005 - 1 Kingsvalley, Merlin Park,
Dublin Road, Galway, Ireland. 091 762001,
info@inspirecontrol.ie
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